EconoMediaMeta
I stopped by the OMMA West show, among other things to see John Battelle talk about search, blogging, and media. Lots of interesting stuff there, but what got me to bring it up here was a panel...
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Targeted TV ads and local metadata
I just read an interesting story about technology from a startup called Invidi that delivers targeted ads to cable TV viewers. The targeting is based upon user behavior, and like Tivo, the system...
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AttentionTrust
The idea of taking ownership of your data is squarely in the sights of AttentionTrust, the brainchild of among others Steve Gillmor and Seth Goldstein (President and Chairperson). AttentionTrust is “a...
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EconoMetaAds
After all my theorizing, I’d been meaning to try out some ad networks here on this blog as a way to get some first-hand experience. Inspired by Battelle finally buying some ad space, I figured I’d...
View ArticleMicrochunking applications
Many people have been talking about the idea of “microchunking.” This means taking an object, usually a media file, and reducing it to its smallest usable part. The idea is that instead of fighting...
View ArticleMicrochunking identity
So as mentioned in my last post, I recently stopped by BarCamp SF (which was great!) and talked about “microchunking identity.” I figured it would be a good way to explain part of the motivation behind...
View ArticleIs leaving potential ad space bare really “leaving money on the table”?
Kevin Burton points out that given current ad monetization capabilities, CraigsList is leaving millions on the table every year. And Kevin says that it’s “evil” to do so, since that money could be...
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Internet ad growth and Google
This is old news, but somehow I’d never come across this particular chart before. In a white paper on solar power, I came across the following graphic: This sheds new light on the stats regularly...
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